Chris Norton

USA
Chris Norton

Is the CEO of The Spending Group. After working in finance for a number of years he built a successful coffee business in his native England, despite being told that no one would ever pay $2 for coffee in a paper cup by business experts. He then moved to North America to develop a thriving real estate company by applying the consumer insights that came out of the research behind the Spending Group. He is also the one who took the discovery of NEOs and turned it into a blueprint for rebuilding the entire American economy and driving change on a massive scale by harnessing the spending power of 113 million people who have been largely misunderstood by businesses, politicians and economists. Lots of people have talked around the NEO Economy, but Chris is the one who put it all together.

Tracey Middleton

Tracey Middleton

After many years of working in theater, Tracey got curious about what it might be like to have an expense account and joined a London PR agency where she was one of four directors who built it into an award winning company. She worked for a number of years at a senior level in public relations and marketing, combining this with teaching psychology, working as a psychotherapist and journalism, before Chris talked her out of going to live in an Eco-commune and into joining the Spending Group. Tracey heads up all of our communication related asssignments.

Ross Honeywill

Australia
Ross Honeywill

Ross is an internationally published author, social scientist and acted as a consultant to many household name businesses before developing the algorithm that revealed the existence of NEOs and the NEO Economy. He has previously written three business books, including NEO Power and I-Cons, two narrative non-fiction books and is working on his sixth book, a novel titled Angel’s Trumpet. Ross is super smart, but never makes you feel stupid.




Key People